Personal Stylist App
Style Sync connects users with professional stylists for online, personalized style consultations. The app includes a customized digital closet where stylists curate outfits with direct shopping links.
Project overview
The goal of the project
Initial problem statement
Solution
Wishi
Сonnects you with style experts to help you shop online while incorporating what you already own to build your perfect wardrobe.
Stylists have access to all kinds of brands and users can buy them through the app.
The stylists provide “style boards” with links for clothes.
Simple value proposition.
UI of app looks outdated.
Digital Closet.
Useful navigation through the Closet by using tabs.
Wishi currently supports iPhone and Mac, also it has Chrome.
Extension and the app specifically for stylists.
Indyx
A flexible app where you can organize your wardrobe, connect with
a personal stylist, and resell clothes you don’t need.Scrollable digital wardrobe catalog.
15 euro subscription feature where the stylist sends 2 personalized new looks once a week is a nice idea.
Too many features which not well structured.
Lack of usability, bad navigation.
Icons not recognizable there are no captions below them make
the situation worse.Useful digital Closet with useful navigation and button to add
a new item.The app is available in the apple store and Play Market, but no web version and no PC compatibility.
Anna Pustovalova
Personal stylist,
Influencer
Conducting a questionnaire
"I conduct a questionnaire, before calling the client, and also ask the client to send a photo in lingerie (snaps)"
Defining budget boundaries
"We usually set a budget for each product group.I'm always interested in what brands people wear, it helps me determine the approximate budget for clothes"
Finding a perfect fit
"Customers can send photos or call in with a video to show how the clothes look on them, if they don't like a particular model I find something similar from another brand."
Lack of information
"It is very annoying to have a customer who orders a service and does not want to give information. When there is a lack of information and you don't know what to do with people"
Presentation of the solution
"I usually present collections in the form of presentation with a guide how to use it.
A presentation is something a person pays money for"
Target audience
“My target audience is mostly women
24-38 years old, with an income
of 3,000 euros or more.”
Survey
I got 52 responses with different demographics,
the results were very helpful.
52%
(25 out of 48)
Prefer to buy clothes, while comparing prices across different websites to find the best deal.
79%
(41 out of 51)
define the budget for
new clothes in advance.
67%
(35 out of 51)
want to define their preferences
when filling out their profile.
Affinity mapping
Budget for new clothes
5 of 6 participants define the budget for new clothes in advance
“I estimate the budget for everything, according to the brand. for example, jeans in COS for €100 are ok, in H&M - not ok.”
Best price
4 of 6 participants searching for the best price solutions when buying clothes
“I look for clothes on Farfetch, but
I don't buy them because they are very costly. But of course, you can find something cheaper in another store”
Spontaneous purchases
4 of 6 participants waste money on clothes they don't wear
How to combine clothes
5 of 6 don’t know what clothes suits them and how to combine clothes
“I don't have a picture in my head of how to combine things, I just go and buy something, and then all the things look different and you don't understand how to choose the right outfit”
Need for confirmation
6 of 6 not sure that the clothes they bought fit them before they got approval
“I just need a confirmation from someone (mom or friend) to buy this or that thing, even though their opinion is not very authoritative.”
Save personal style
5 of 6 participants define the budget for new clothes in advance
“I want to step out of my style. But it's important for me not just to change my style, but to adapt it to my style. I want to be me”
Low fidelity
Collections
Collections provided by stylists are stored here.
My items
Here, the user uploads their clothes using the floating button
Looks
Looks provided by the stylists are stored here.
Guide
The guide is always found as part of the collection
Guide pt. 2
The guide is always found as part of the collection
Mid fidelity
Collections
My items
Looks
Guide
Guide pt. 2
High fidelity
Collections
Looks
Guide
Guide pt. 2
Onboarding
Design System
Usability Testing
Key Findings & Design solutions
Looks in the chat
3 of 6 didn't recognize looks in the chat with a stylist
“It is freaking me out, In the chat, it should look like a message”
Design solution:
Change the appearance of looks to make them more similiar to the chat.
Before
After
The difference between
“My items” and “Items”
4 of 6 participants didn’t realize what is the difference and for what “My items”
"Not sure what “My Items” means and what is the difference with “Items”?
My Closet
5 of 6 participants confusing by navigation on the "My Closet" tab
“Was hard to realize how
My Closet tab works”
How to use Guides?
4 out of 6 participants didn’t realize how to use Guides and what is it
“I totally don't understand
what is going on here ”
Design solutions
As we can see, all the problems are related to “My Closet” tab.
Provide more information to the user, add a subheaders, change the design inside similiar tabs to enhance recognition.
Enhance the recognition, to rename elements with clear names and provide more information to the user.
Make collections different inside to get rid of tabs inside the collection.
Create a main page for each collection to implement guides there.
Guides
Before
Guides serve to explain client how to use collection, how to combine items, colors, etc. The flow was longer, content wasn’t real, it was hard realize for user what is it,and why it belongs to collection.
After
The main page for collection serves as presentation, and provides rapid access to the all categories. The understanding of guides increased, they became clear in the context of collection.
My Closet
Before
The main problem is recognition and that the tabs look similar
Lack of information and context
UX writing, unclear names
After
The main page for collection serves as presentation, and provides rapid access to the all categories. The understanding of guides increased, they became clear in the context of collection.